In an age where customer service is increasingly automated and online brokers often redirect their clients to a “Knowledge Base” FAQ page, the hands-on, committed customer care offered by Edward Jones is considered priceless by many of its loyal customers. Today, the broker's advisors earn money through a combination of commission fees and revenue sharing. If that seems like a strange ratio, that's because a crucial part of the company's goal is to reach clients where they live and offer the same high quality of service, rather than clustering in big cities.Įdward Jones, the founder, was a legendary figure in the personal finance world and is partly why the firm is still thriving after a century of trading. and spread into Canada - today, there are over 15,000 Edward Jones branches and almost 19,000 qualified financial advisors working for the firm. The company opened branches across the U.S. Louis in 1922, it built a reputation through the 20th century as a portfolio manager that was deeply invested in its clients.
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